fresco. makes it easier for farmers, greengrocers, and consumers to connect through an AI-powered WhatsApp platform, bridging the gap between those who grow fresh produce and those who eat it.
By supporting local farmers with better access to markets, we help ensure fair prices, quality produce, and full transparency in sourcing. While farmers and greengrocers handle the logistics, we make the connections seamless — so fresh, locally grown fruits and vegetables are always just a message away!
at fresco. we’re building a future where fresh, fair, and local isn’t just an option—it’s the norm.
For Consumers:
Accessing fresh, fairly priced local produce isn’t easy. Limited availability and inflated prices leave many unable to choose healthier options or support nearby farmers.
For Farmers:
Getting their harvest to the right market is an uphill battle. Complex supply chains, middlemen, and pricing pressure from large supermarkets cut into their earnings and independence.
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To solve the challenges faced by both consumers and farmers, we need to reimagine the traditional, linear fresh produce supply chain. Instead of chain-like movement, we propose a dynamic, AI-powered network—where key players are directly connected.
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Our platform transforms the traditional supply chain into a smart, connected network of growers, aggregators (like green grocers), logistics providers, and buyers. It creates seamless, transparent connections between all players—ensuring fair prices, fresh produce, and thriving local economies.
We deliver this AI-powered connector directly through WhatsApp, making it simple and accessible. And soon, it will be available across all major communication channels worldwide.